Quotes
Your brand isn’t what you say it is. It’s what they say it is.
A logo doesn’t sell (directly), it identifies.
Your brand is what people say about you when you are not in the room
Products are made in a factory but brands are created in the mind.
A great brand is a story that is never completely told.
A logo is not a brand, it's only a symbol for a brand. A brand is much more than a logo.
Branding is the process of connecting good strategy with good creativity.
Design is the silent ambassador of your brand.
Good design is obvious. Great design is transparent.
- By JOE SPARANO
Your brand is a gateway to your true work.
The strongest logos tell simple stories.
Logos are the graphic extension of the internal realities of a company.
A brand is no longer what we tell the consumer it is it is what consumers tell each other it is.
Brand is just a perception, and perception will match reality over time.
Your brand is the single most important investment you can make in your business.
If people believe they share values with a company they will stay loyal to the brand.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
A logo is the period at the end of a sentence, not the sentence itself.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
Identities are the beginning of everything. They are how something is recognized and understood.
You too are a brand. Whether you know it or not. Whether you like it or not.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
If there is one trait that your brand must speak of, it is trust.
A product can be quickly outdated, but a successful brand is timeless.
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
Customers don’t just want to shop: they want to feel that the brand understands them.
Be Yourself, Everyone Else is Already Taken.
Design is thinking made visual.
More rationale decreases subjectivity.
A logo is less important than the product it signifies; it means it is more important than what it looks like.
Don’t try to be original. Try to be good.
