First Taste

日童口未 First Taste revives age-old recipes for authentic homemade snacks, preserving a legacy handed down through generations. The spark for this culinary journey ignited during Malaysia’s MCO when the owner’s homemade snack, prepared for her husband, unexpectedly won the heart of her 3-year-old daughter, defying even its spiciness.

The brand 日童 combines the radiance of her daughter’s smile and the character 曈, her first name’s essence. This fusion encapsulates the brand’s heart, while the logo, a simple laughing face, captures the joy and relaxation intrinsic to their snacks. A minimalistic design style defines their identity, mirroring the unadulterated delight found within each bite.