ITECC

ITECC is a snack brand best known for its prawn crackers and other traditional crackers. The logo was redesigned to refresh the brand with a modern, clean, and minimalist identity, moving away from the detailed illustration of the original logo.

The new logo features a simple geometric symbol within a circle, with a bite-shaped cut-out at the top right, subtly representing a cracker or snack. The bold and minimal form creates a stronger, more recognisable identity while retaining a visual connection to ITECC’s core product.