Homemade Dern’s provides homemade cake and cookies, and “Dern” is the name of 2 younger sons of the owner, and she decides to use it as the brand name for her business.

After the owner tells us about the story and idea about the brand, the elephant symbol design was inspired by the 2 little boys. They both love the elephant. It is their favorite animal, and it was just nice to bring up the friendly and lovely feeling for the brand.

This brand concept is not emphasizing products. The important message to bring out is about the passion of the product making, the love, and the interaction of a lovely family.